Zaretskaya School is the personal brand of Tatyana Zaretskaya, a practicing and experienced copywriter. The project team approached me with the very urgent task of developing a new design for the workshop landing page.
The specifics of the school's audience (women 25-45) set the direction of the visual part, and the focus on mobile devices put the development in the mainstream of mobile friendly.
Even in such a small project scope I put site conversion on the first place, treating the client's project as a business tool, at the same time respecting the brand visual consistence. Working with different business niches I try to push my bounds and improve soft skills.